Although English is the lingua franca par excellence, when it comes to business, in order to appeal to potential customers and be competitive in a foreign market, it is necessary to speak the language of the target audience. According to the research firm IDC, consumers on the Internet are up to 4 times more likely to buy on websites that support their native language.

In addition to the sales factor, one must consider also the fact that the statistical data collected by the Common Sense Advisory, an independent market research company, shows that:

• 37% of online users spend more time on websites available in their language than on those available only in English;
• 19% of users avoid English URLs altogether;
• Over 70% of consumers spend most or all of their time on websites written in their own language.

For all these reasons, website localization is no longer just an option, but a necessity.